Through service accounts, WeChat users are able to scroll over the menus and purchase products they like. Users can get in touch with brands and typically receive a response within 48 hours. Service accounts offer more features for brands, including interactive menus and electronic payment options so that consumers can buy your products through the app. On the other hand, subscription accounts are very limited in their capabilities – only one piece of content can be published on the page per day, and push notifications are not sent to the subscribers, which means you don’t have as much opportunity to connect with your brand’s followers. If an organization is planning on publishing a lot of content, this type of account is a great fit. This type of account is easier to set up and maintain, compared to a service one. Subscription accounts allow potential consumers to subscribe to the page and follow your WeChat updates. It is important to make the right decision, as there will be no opportunity to switch accounts after the registration. Two types of accounts are available: subscription accounts and service accounts. The first step before registering a WeChat Corporate Account, is to decide which account to use. Many companies can find the process time-consuming and confusing (especially if you’re not familiar with registration for various social media services in China). Signing up for a WeChat corporate account requires a number of steps, including acquiring business licenses, getting product approvals and more. With an accelerating number of users on the platform, being part of this community will benefit your company in numerous ways.įor an individual, becoming a member on WeChat is straightforward, however, for a business it can be a more complicated setup. Setting up an account on WeChat is a great start to participating in Chinese social media. But once you’ve made the decision to establish your brand’s presence on WeChat, where do you begin? How can a brand advertise on WeChat? As the leading social media network among Chinese consumers, there is no doubt that your brand needs to be advertising on WeChat to be effective in market.
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